Since 1999, Aveda has raised more than $26 million for environmental causes, and donated $20 million of this to support clean water projects at home and around the world.
In honor of Earth Day on April 22, Aveda has again set aside the entire month of April to celebrate the earth and raise money to protect it. Aveda, an international leader in the use of plant-based and organic ingredients in its cosmetics and personal care products, promotes sustainability and environmental responsibility projects worldwide through fund raising and grants.
As the only Aveda Concept Salon in Mesa, True Essence Salon will take an active role in helping Aveda reach its goal. “Everyone in the salon gets involved, and we always have fun doing it,” said salon owner Maytee Green. “For the seventh year in a row, the Aveda project, in five Western states, has supported Western Resource Advocates. The mission is to protect and restore the land, air and water resources of the Rocky Mountain States.” Visit the Web site at www.SalonsforWater.org.
True Essence is raffling off a huge gift basket of Aveda products, worth more than $200, along with a $100 gift certificate, which can be used for Aveda products or salon services. Tickets are only $2 each or six for $5.
Aveda also has created a special, limited edition Light the Way Earth Month Candle, made from soy wax and scented with organic spices from Madagascar for $12, with all proceeds donated to Global Greengrants Fund, for clean water projects around the globe. Candles may be purchased online or at the salon.
In addition, the entire staff will participate in a giant Earth Day Cut-a-Thon, with all Valley Aveda salons, at the Aveda Institute Phoenix, located at 8475 S. Emerald Drive, in Tempe. “If you want to schedule with your favorite stylist for the event, just call the salon for the times that person will be available,” said Maytee. “The cost is the same, but all the proceeds go to water conservation. And you also can make a donation.”
According to Western Resource Advocates’ Web site, www.westernresourceadvocates.org, water conservation is critical in Arizona, as our water supplies are already hindered by persistent drought. Given estimates that the state will almost double in population over the next 45 years, water supply challenges are only going to become more difficult, they claim.
The organization promotes urban water conservation as a no-regrets strategy for increasing water supplies they claim is often cheaper, faster and smarter than traditional water supply approaches, which rely on obtaining more water from elsewhere. Your Earth Month donation will enable them to promote water conservation, and protect rivers in Arizona communities, as well as throughout the West.
According to Aveda.com, last year’s Earth Month resulted in Global Greengrants water projects, which protected or improved access to clean water for more than 550,000 people.
True Essence Salon is located next to Bashas’ at the northwest corner of Power and McDowell roads. For more information, call (480) 396-3112, or visit www.trueessencesalon.com.