True Essence Salon and Spa, Mesa’s only Aveda Concept Salon, is supporting National Breast Cancer Awareness Month this October by helping to raise funds for the Breast Cancer Research Foundation at New York City’s Columbia University.
“We will donate $4 from the sale of each special edition Pink Ribbon Hand Relief,” said salon owner Maytee Green. “Since 2004, Aveda North America has contributed more than $1.83 million to the foundation, from employees and guests who donate through our fund-raising activities each October. Our staff wants to be a part of supporting those with breast cancer by helping fund this research.”
And you can feel good about where your money goes because more than 88 cents of each dollar donated to the foundation goes directly to research and awareness programs, according to Aveda’s Web site.
“Aveda strives to use natural plant- and flower-based, and organic ingredients in all its products,” explained Maytee. “So, they are very supportive of this independent, nonprofit organization that is exploring the environmental causes and links to breast cancer, like exposure to toxic chemicals and pollutants.”
The foundation’s cruelty-free research studies the relationship between environmental exposures and genetic susceptibility to breast cancer. In 2011, the project evolved to include research to help better understand when breast cancer susceptibility begins, according to Aveda’s Web site.
Maytee invites regular and new guests to come in and support the cause by trying a great natural hand therapy. “Aveda creates a wide variety of skin and hair care products, as well as natural cosmetics and hair color,” she said. “If you are looking for a more natural approach to beauty, and products without petrochemicals or artificial fragrances, you can find them here.”
Maytee suggests coming in to browse their product lines. “We will always give you a free consultation on what products would work best for you,” she promised. “You can be sure they are made with the highest quality, natural plant-based and organic ingredients available.”
Aveda also is known worldwide for its support of environmental programs, such as utilizing wind power credits for their manufacturing plant and company-owned sites. Providing clean water for rural villages in India, fighting animal cruelty, sourcing organic products and recycling also are important to Aveda.
For more information, call True Essence at (480) 396-3112, or visit them next door to Bashas’, on the northwest corner of Power and McDowell roads. To learn more about Aveda’s products and sustainability programs, visit www.Aveda.com. To find out more about the Breast Cancer Research Foundation, visit www.bcrfcure.org.