For Las Sendas resident Jeff Senour, music isn’t merely a hobby—it’s a passion fueling him since childhood, and his five-piece band, Consider The Source (CTS) shares that passion with people of all ages nationwide.
“I formed CTS to inspire people of all ages to live their dreams,” said Jeff. “I’ve been fortunate in my life so far to live my dreams, and I want others to know that if you work hard enough, you can make your dreams come true.”
Jeff is a true example of the American dream. From Hollywood movie film pilots (True Lies, Executive Decision and Hot Shots to name a few credits) to Southwest Airline pilot, music is the dream he continues to chase. It’s a dream that has earned CTS a Song of the Year award from the Military Writers Guild.
The core of CTS music is a positive message about life, treating others well and living your dreams. With a sound echoing the influence of Green Day and Matchbox 20, the positive messages abound in songs like Reach for the Sky and Snowball Express. The band performs across the country, in various venues, opening for numerous national artists. They also were featured in a Southwest Airlines commercial.
In September, Jeff and the other members of CTS traveled to Nashville to perform at the GoldStar 11 Mission concert, along with Music City Youth Orchestra. The concert was a fund-raiser for the American Fallen Warrior Memorial in Kansas City, Mo. During the concert, there was a display of two sculptures created from the World Trade Center’s concrete slurry, created by Fort Myers artist Sandra Priest.
“We were excited about performing in Nashville to honor the memory of our American military heroes and the victims of 9/11,” said Jeff. “Our band strongly believes in giving back to those who serve.”
The desire to give back and inspire youth has led Jeff to create the Freedom Rock Experience (FRE). The multi-media FRE concert series features CTS performing on stage with high school orchestras. The goal is to assist school fund-raising efforts, while giving aspiring musicians a performance experience unlike any other. In the process, it also honors real American heroes, including military personnel, police, firefighters and teachers.
“I wanted to do something unique, and touch young people’s lives in a positive way, through our music,” Jeff said. “I was attending my daughter’s orchestra recital when I thought of integrating high school or college orchestras into a rock concert experience with CTS. My ultimate goal is to inspire students to pursue their dreams.”
Jeff and CTS perform all across the Valley in schools, such as Mountain View, Basha and Sandra Day O’Connor. They also performed at the National Association of Music Merchants Music Convention in Los Angeles, Calif., along with Yorba Linda and Esperanza high schools. Last March, they helped raise more than $5,000 for Mesquite High School.
Jeff notes that the Freedom Rock Experience offers schools a new twist on fund-raising, rather than the typical car washes and bake sales.
CTS also donates several of its hit songs from iTunes to charities, such as Snowball Express, honoring military widows and their children, and Be Responsible and Keep Everyone Safe (BRAKES). The charity of National Hot Rod Association Top Fuel Drag Racer Doug Herbert, Brakes teaches teenagers about driver safety.
For Jeff, it’s all about using his musical powers for good.
“I know firsthand that you can accomplish your dreams. It takes a lot of hard work, and it doesn’t come easy, but once you’re there, it’s like nothing else.”
Jeff Senour and CTS travel all over North America for various special events and concerts. Their Web site is ctsmusic.com, which contains band information, music and merchandise.