Hair color services have always been recognized as the prince of professional beauty salon treatments.
“For both men and women, hair color is a sign of personality, natural embellishment and facial beauty,” said Sandy Barbetta, co-owner with husband, Cosmo, of Cosmos Salon and Day Spa. Color can adapt to our personalities, or help us create a new one, revealing new forms and ways of expressing ourselves. Whether it is rich and full bodied, or delicate, soft and merely hinted at, hair color gives new life to the hair, and uncovers new body, strength and softness,” she continued. “It can illuminate one’s features or hide others.”
From a woman’s point of view, hair color is an extremely important service, generating increasingly high expectations, which are not always met. Recent market research has shown many women are not satisfied with the color service provided by their hairdressers because:
• Results obtained this time are not the same as last time.
• The color is not always even.
• Duration is not satisfactory.
Men, too, are increasingly using hair coloring services. “I recently had a male client come in for a cut, who was distressed over not being able to get a job. Although competent, attractive and in good shape, his hair was totally gray.”
Sandy relayed how she helped a client take a big step following her suggestion of hair coloring.
“Have you ever considered coloring your hair?” Sandy asked her client. “It is possible employers are not looking at your talent, but at how you look. Hair color can take 10 years off your age,” she assured him. “He agreed to let me do a brush-on color enhancement to his gray hair, and guess what? He got the job.”
So, what does hair coloring mean from the hairdresser’s point of view? ”For us, coloring does not mean simply applying traditional color products,” Sandy stated. “Above all, having the knowledge and experience to carry out both the simplest operations, such as color enhancing for men or semi-permanent coloring, as well as the more complex techniques.”
According to Sandy, Cosmos colorists are continuously trained in complex methods, such as meche’s, (color strands), sun streaks (the sun-kissed look), ombre (dark roots, lighter ends), fringe foils (highlights around the face to give a brighter appearance), designer foils (adding dimension and highlights), lightening (bleaching) and balayage.
Balayage is all the rage with celebrities right now. Meaning to sweep in French, it is a highlighting technique, creating very natural looking highlights, which grow out without developing a noticeable root. “It takes a trained professional to do it right,” Sandy said with pride and conviction.
In addition to highly trained colorists, Cosmos is now proud to announce it is using Artego, created in Italy, and fast becoming the No. 1 color line in Europe. “It touts 100 percent gray coverage, and the ability for making color last in resistant hair (gray, blonde, red or hair with tight cuticle) while maintaining maximum shine and condition of the hair,” Sandy explained.
This color line has no ammonia, and more than 100 shades, from exciting blondes, to brunettes and vibrant reds.
“Choosing the most professional colorists and color products can transform your hair color experience into a genuine beauty treatment for the hair,” Sandy said. “Stop in and check out the new Artego line, and get a free consultation.”
Cosmos Salon and Day Spa is located on the northeast corner of Power and McDowell roads. For more information, or to make an appointment, call (480) 844-0707.